When ads are the wrong answer
If your phone is not answered, ads make the leak bigger. If you have no reviews and your competitor has ninety, you are paying to send people to a comparison you lose. If your margin cannot survive a cost per lead, no amount of optimization saves it.
Those are cheaper problems to fix first, and we will say so instead of taking a management fee to pour spend into a bucket with a hole in it.
How we run it when it does make sense
The account is yours, opened under your billing, and you keep it if you fire us. Tracking goes in before spend does, so we can tell a call from a click.
Reporting is cost per lead and cost per call. Impressions and click-through rate are diagnostic numbers, not results, and a report built out of them is usually hiding the real one.
What we actually do
Google Search
The highest-intent traffic there is: somebody typing exactly what you sell, right now, in your town.
Local Services Ads
Where eligible, the pay-per-lead format that sits above everything else on the page.
Facebook & Instagram
Only when the audience justifies it. For plenty of trades it does not, and we will say so.
Call tracking
Tracked numbers and recordings so you know which spend produced which call, not which produced clicks.
Landing pages
Sending paid traffic to a homepage wastes it. The page matches the ad or it does not run.
Honest reporting
Leads and cost per lead, monthly, in plain language. You should be able to check our work.
Frequently asked
Who owns the ad account?
You do. It is opened under your billing and your name. If you stop working with us you keep the account, the history, and the data. Agencies that keep the account are keeping a hostage.
What is the minimum budget?
Depends on your market and what a job is worth. For a lot of Coastal Bend trades a real test is a few hundred a month plus management. If your numbers cannot support that we will say so on the call rather than take it.
How fast does it work?
Search ads produce calls quickly, sometimes the same week, which is the honest appeal of paid over organic. Getting cost per lead down takes a few weeks of data.
Do you require a contract?
No. Month to month. If it is not producing you should be able to stop, and a contract that prevents that mostly protects us, not you.
Will you tell me if ads are not right for me?
Yes, and it happens often. Answering the phone, having reviews, and having a page that matches the ad all come first. Ads amplify what you have, including the problems.
Serving the Coastal Bend
Alice, Corpus Christi, Kingsville, Beeville, Robstown, Sinton, Mathis, Orange Grove, Premont, Falfurrias, George West, Three Rivers, and the towns between them. On-site where it matters, remote where it does not.